Skinny? Get Weirder!...I mean, Weider...

From 1974

Steve Carell lookalike and Charles Atlas wannabe Joe Weider has simple advice that will change your ENTIRE LIFE. Send for your copy and your arms can be hilariously foreshortened. Or just plain shortened. I'm not exactly sure what's happening in that final panel...but, man, get a load of Bob, now!

Spot the Difference!

Hey kids!

Can you spot the differences between these Joe Weider ads from the days before Photoshop?

This ad is from a 1969 Marvel book:


And this ad is from a 1971 Marvel book:


(Hint: Maybe the 3 inches that Ahnold put on his chest were the 3+ inches they took off of hers!)